The MAC VIVA GLAM Fund is
donating $10,000,000 USD to
over 250 organisations
around the world to support
vulnerable communities
affected by COVID-19.

When you buy any VIVA GLAM Lipstick, 100% of the RRP (less VAT) goes to organisations to help vulnerable communities, including those affected by COVID-19. We will make grants to non-profit organisations we believe can make a meaningful impact on health, rights and equality.
Now’s your opportunity to help make a difference right from home. Our philanthropic Lipstick lineup features three iconic shades that empower you to make an instant impact. Get the Lipstick that gives back 100%.


MAC VIVA GLAM was created in 1994 as a community response to a pandemic. Twenty-six years and over $500,000,000 USD later, MAC remains committed to those in need around the world.
VIVA GLAM is committed to partnering with local organisations to ensure that help reaches those who need it most.



->Sending a #MACKissOfGratitude to all our heroes, working on the frontlines around the world. Share a kiss with your own lipstick selfie to pass on the gratitude #MACKissOfGratitude @maccosmeticsuk LEARN MORE
#MACVIVAGLAM