“I am the M·A·C Girl!” This provocative slogan announced the first face of VIVA GLAM – drag icon RuPaul, resplendent in shiny red leather boots and corset. A legendary campaign was born, one that would see many different stars and styles over the years, but which would always retain at its core that same spirit of irreverence, outrageous style and irrepressible love of life.
Created in 1994, the passionate red VIVA GLAM Lipstick raised money and awareness for HIV/AIDS at a time when the pandemic was dramatically affecting fashion communities in particular as well as the wider world. Then and today, the full RRP minus VAT from the sale of Viva Glam Lipstick goes toward helping people living with and affected by HIV/ AIDS.
In the two decades that have followed since RuPaul made her billboard splash, the galaxy of stars who have fronted the campaign is unparalleled, including Lady Gaga, Elton John, Debbie Harry, Boy George, Cyndi Lauper, Nicki Minaj, Ricky Martin, Christina Aguilera, Dita Von Teese, Shirley Manson, Mary J Blige, Rihanna, Miley Cyrus, Ariana Grande, Taraji P. Henson and most recently Sia.
The M·A·C AIDS Fund itself is a pioneer in HIV/AIDS funding, providing financial support to organizations working with underserved regions and populations. As the largest corporate non-pharmaceutical giver in the arena, the M·A·C AIDS Fund is committed to addressing the link between poverty and HIV/AIDS by supporting diverse organizations around the world that provide a wide range of services to people living with HIV/AIDS. To date, the M·A·C AIDS Fund has raised over $400 million exclusively through the sale of M·A·C VIVA GLAM Lipstick and Lipglass donating the full RRP minus VAT to the fund.