VIVA GLAM
ARCHIVES

25 YEARS OF GIVING A GLAM!

All the glammest highlights from the
feel-good history of VIVA GLAM.

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M·A·C Cosmetics’ charitable campaign, VIVA GLAM has raised has raised over $500 million since its inception in 1994, exclusively through the sale of M·A·C VIVA GLAM lip products. VIVA GLAM funds support healthy futures and equal rights for women and girls, and the LGBTQ+ communities while maintaining its decades-long support for those living with HIV/AIDS. The full recommended retail price (RRP) (less VAT) of VIVA GLAM Lipstick is donated to organisations that support the health and rights of people of All Ages, All Races and All Genders. We will make grants to non-profit organisations we believe can make a meaningful impact on health, rights and equality.



VIVA GLAM
SIA
THE SINGER
SPEAKS UP,
SINGS OUT AND
FACES THE
WORLD IN HER
VIVID RED
LIPSTICK.
VIVA GLAM VI
SPECIAL
EDITION
FERGIE
COMMANDS
ATTENTION IN
HER LUSTROUS
MAUVE LIPSTICK.
VIVA GLAM VI
DITA VON TEESE
FLAUNTS
HER PEARLY
TERRACOTTA-
PLUM
LIPSTICK.
VIVA
GLAM V
CHLOË SEVIGNY
IS A TOTAL
SMOKESHOW IN
HER NEUTRAL
PINK LIPSTICK.
M·A·C GOES
TO THE
UNITED
NATIONS
THE M·A·C AIDS
FUND PROUDLY
DONATES $250K
TO THE UNITED
NATIONAL
DEVELOPMENT
PROGRAMME.
VIVA GLAM II
K.D. LANG FEELS
THE LOVE
IN HER CREAMY
PINK-BEIGE
LIPSTICK.
COUTURE
COLOUR
COLLECTION
GLOBAL
DESIGNERS
SUPPORT VIVA
GLAM WITH
FASHION IN
THE COLOUR OF
VIVA GLAM I
LIPSTICK.
THE
CREATION
OF VIVA
GLAM
THE FIRST
GRAPHIC
FEATURING A
BLUE LIPSTICK
ANNOUNCES
THE BIRTH OF
VIVA GLAM.
M·A·C
COSMETICS
IS BORN
M·A·C COSMETICS
IS FOUNDED BY CO-
CREATORS FRANK
TOSKAN AND FRANK
ANGELO.

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